About Bloguin
Bloggers first. Builders now.
We have written the posts, run the sites and chased the rankings ourselves since 2006. Everything we build for publishers, we built for our own newsrooms first.
Our story
We speak publisher, because we are one.
From one Timberwolves blog to 200 sites, two national brands and a platform of our own.
It started in 2006 with TWolves Blog, a Timberwolves fan blog. In 2008 three more NBA blogs joined us, and Bloguin was born as a network giving independent bloggers hosting, monetization and the tools to grow.
The network grew fast, to 200 sites by 2010. In 2011 we acquired Awful Announcing, which became one of our flagship sites, and in 2015 we launched The Sports Daily, which grew to 3 million monthly views and more than 100 writers.
Now publishing is changing again. Rather than bolt AI onto an old CMS, we built Floe from the ground up: a platform where the AI does the grind and people keep the judgment. Our own sites run on it every day.
The milestones
Two decades of publishing.
TWolves Blog
A standalone Timberwolves fan blog, and the start of everything.
Bloguin is born
TWolves Blog partners with three other NBA blogs, and Bloguin becomes a network.
200 sites strong
The network grows to 200 sites covering teams and sports across the country.
Awful Announcing
We acquire Awful Announcing, which becomes one of the network’s flagship sites.
The Sports Daily
We launch The Sports Daily, which grows into a national sports brand.
- 3 million monthly views
- 100+ writers
- Partnership with USA Today and GateHouse Media
Swipe Sports
A mobile-first sports brand built to be swiped like an app.
Floe by Bloguin
Our sites move to Floe, the AI-native publishing platform we built, and we open it to other publishers.
How we work
What we believe.
We publish too
Every tool we offer runs on our own sites first. If it does not work for us, we do not sell it.
People stay in charge
AI takes the grind. Voice, judgment and the final call stay with the people who run the publication.
Trust is the product
Fact-checked stories, honest partnerships and costs you can see. People come back when they can trust what they get.
Our founder.
Derek Hanson
Founder & CEO
Derek started TWolves Blog in 2006, turned it into the Bloguin network in 2008, and has built and run sports publications ever since. Today he runs Bloguin and builds Floe.
Read Derek’s profileRun a site? Let’s talk.
Whether you want Floe, help growing an existing site, or to advertise with us, we would like to hear from you.
Digital media, built by publishers for publishers, since 2008. Home of Floe, the AI-native publishing platform.
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