The publishing platform built for the AI era
Publishing,
reinvented.
A lightning-fast site, a newsroom dashboard you can run from your phone, and an AI staff that finds, writes, checks, illustrates, shares and ranks your stories. What readers see is the tip of the iceberg. You decide how much it does underneath.
Sports Gossip
TWolves Blog
Swipe Sports
Publish more
A one-line idea becomes a researched, sourced draft in minutes.
Publish better
Every story checked for accuracy, sourcing and quality before it reaches you.
Grow faster
Search optimization on every story, automatically.
Work less
No plugins, no updates, no server headaches. We run the tech; you run the publication.
In control
Humans first. AI on tap.
From quiet helper to full autopilot, and anywhere in between. People stay in charge.
You set the dial
As much AI as you want. Not an ounce more.
Write every word yourself, hand the AI the whole newsroom, or anything in between. Change it any time, for the whole site or one story.
You
You write every word
- Write and edit every story yourself
- Choose headlines and images
- Publish on your schedule
The AI
Quiet support
- Fact-checks names, numbers and dates
- Adds smart internal links
- Suggests headlines
- Handles search tune-ups
Empowerment.
Not replacement.
The AI takes the grind: digging through the day's news, gathering sources, formatting, finding images, writing headlines, adding links, chasing rankings.
Your people get their time back for what readers actually come for: voice, opinion, access and judgment. More stories, more readers, more earning power for everyone involved.
Humans stay in the loop. Always your call.
The publishing engine
Stories, start to finish.
Say an idea, get a researched, checked, illustrated story. Or let the engine find the stories for you.
Write it, commission it, or just say it
One sentence in. A full story out.
- Type a brief, or tap Talk it out and describe the story in your own words.
- The research desk reads the reporting, confirms every fact and cites its sources.
- Your house voice, your bylines, your style rules. Never generic AI copy.
- A full editor when you want to write it yourself, with headline help in one click.
Commissioning a story on Sports Gossip.
Voice commissioning
Speak it into existence.
Tap Talk it out on your phone and describe the story the way you would tell a friend. Floe turns what you said into a brief, researches it, writes it in your voice and has a checked draft waiting.
- Commission from the car, the arena or the couch. No typing, no laptop.
- Ask for changes the same way: “make the opening punchier” or “add the injury news.”
- Works in your phone's browser. Nothing to install.
Example request.
The pitch engine
Never wonder what to write next.
Every few hours the pitch engine reads the last day of news across your beat and hands you a ranked list of story ideas worth your time.
- Each pitch says why it should win: what is trending, what people are searching, what your readers already click.
- An angle and a ready-made brief come with every idea.
- One tap to commission it, or let autopilot write the best ones.
- On demand whenever you want, or waiting for you at set times every day.
Should the Cowboys move on from George Pickens before the deadline?
The tag decision is the loudest Dallas story this week, and your readers click every Cowboys take.
The stat that says Caleb Williams was never the problem
A fresh numbers angle on a debate fans are already having.
What Kyrie Irving’s return really changes for Dallas
Big name, live story, and no one has the turnover angle yet.
Sample pitch list, illustrative ideas.
The pitch engine learns
Every cycle, the pitches get sharper.
Connected to your Google Analytics and Search Console, the pitch engine learns what your audience actually reads and finds, and ranks tomorrow's ideas accordingly.
Scan the news
The last 24 hours across your whole beat.
Pitch the best ideas
Each one shows why it should win, with a ready brief.
Write and publish
Commissioned by you, or by autopilot.
Learn from readers
What worked shapes the next round of pitches.
Then back to step 1, a little smarter each time.
Crafted, not generated
Every story goes through a real newsroom.
Behind each story is a production line built like an editorial desk, with checks and balances at every step. Nothing reaches your readers on a single pass.
Story search
Scans the last 24 hours of news across your beat and ranks what your readers will care about.
Pitch and angle
Chooses the angle with the most to say and writes a brief before a word of copy.
Research desk
Reads the original reporting, box scores and primary sources, and builds a fact sheet.
Writing
Drafts in the chosen voice, following your style rules and house standards.
Fact check
Names, numbers, dates and quotes are checked against the sources, line by line.
Quality review
A separate editor pass judges clarity, originality and structure, the way a section editor would.
Art and images
An original illustration from our art pipeline or a licensed photo, sized, compressed and credited.
Final polish
Headline, internal links, search tune-up and social card. Then to you, or straight to publish.
Voices that sound human
Your voice, or a whole staff of them.
A staff of distinct writers
Each byline has its own style, beat and point of view, so the site reads like a real staff instead of one machine.
Clone your own voice
We study your past stories, your rhythm, word choice and how you open and close, so drafts read like you wrote them.
House style, enforced
Tone, spelling, words to avoid and how you refer to teams and players, applied to every draft.
Pick per story
Choose the voice when you commission, or let autopilot rotate bylines to match each story.
Images your way
Every story gets its picture.
- Original illustrations in your house style, made by our art pipeline.
- Or photos from your licensed photo service, or a mix of both.
- Likeness and quality checked before anything publishes.
- Credited, sized and compressed, and kept in a searchable library.
Illustrations made by the Floe art pipeline for the Swipe Sports Encyclopedia. Click any image to bring it forward.
Away mode
Take the weekend. The site will not.
- Choose how long it runs, when stories go live and how many.
- Rotate your bylines and keep your house voice.
- Every story is written, quality-checked and illustrated before it publishes.
- A daily summary shows exactly what ran while you were gone.
The newsroom
Run it all from one place.
One dashboard for the stories, the numbers and the people. On a laptop or a phone.
Your newsroom dashboard
Run the whole site from one screen.
- Today at a glance: published, scheduled, being written, waiting on you.
- Live readers, Google search visits and your most-read stories, straight from Google.
- Every story's journey from idea to live, on one board.
- Built for phones: approve, edit or commission from anywhere.
Sample dashboard, illustrative numbers.
Team, built in
Your whole staff, one conversation.
Team is a chat built right into the Floe dashboard. Editors hand out stories, writers claim them, and everyone talks shop in the same place they write and publish. Watch both in action below.
- Channels, direct messages and threads. No separate chat app.
- A story board where editors post assignments and writers claim them in one tap.
- Pop-up alerts with quick reply, @mentions, reactions and desktop notifications.
- Search every conversation, and open the chat from any screen, phone included.
The audience
Built for readers.
Pages that feel like an app, sections nobody else has, and a community that keeps people coming back.
Mobile first, for readers
Reads like an app. No download.
Most sports readers are on their phones. Floe sites are built for thumbs first, so readers stay longer and read more.
Swipe the day’s stories
Big illustrated cards, one per screen. Swipe up for the latest, sideways to stay on the same sport.
Tap in and read
The full story opens instantly, with clean type sized for a phone and no clutter.
Swipe to the next one
Finish a story and slide straight into the next. No back button, no hunting.
Swipe Sports on a phone: swipe the homepage, open a story, swipe to the next.
Go beyond the blog
Signature sections that set you apart.
Built in, and kept current by the AI as the stories move.
Social on autopilot
Every story, ready to share.
A custom branded card and a post written in your voice, shared to X within minutes of going live. Reply opportunities arrive with drafted replies. You decide what goes out.
All of it runs from a Social tab: post automatically or approve each one, edit the wording, write your own posts, and see views, likes and reposts on everything you share.
Posted automatically for TWolves Blog.
A community you own
Comments readers come back for.
Live threads that update in real time, password-free sign-in, reader flair, likes, mentions and powerful moderation. No ads, no tracking, no third party owning your readers.
A reply landing in a live thread on TWolves Blog.
Your brand
Your site, your rules.
Every site on Floe looks and works the way its owner wants. No templates, no developer on call.
Your site, your design
Fully custom. Fully yours.
- Designed around your brand: logo, colors, type, menus, homepage.
- Rearrange the homepage yourself in the live builder.
- Menus and categories you add, rename and reorder. No developer needed.
- Your workflow: approval steps, who can publish, what the AI handles.
- Need something new? Live blogs, rankings, newsletters, paywalls: we build it in.
- Always improving: features built for one site come to every site.
The live homepage builder on Sports Gossip: switch the featured layout, restyle and reorder sections, check the phone view. The real homepage redraws as you go.
Growth and tech
Found faster. Loads faster.
Search work on every story, on a platform built to be quick, safe and always on.
Search growth, built in
SEO on every story. Automatically.
Search-ready from day one: clean web addresses, fast pages, proper titles and descriptions, a sitemap, and permanent redirects for every old link. Then the work keeps going on every story the moment it publishes, instead of when someone finds the time.
Smart internal linking
Every story links to your related coverage with link text that fits. Duplicate links are never added, so nothing looks spammy.
Refreshes with a safety net
Stories just off page one get fresh information. A few a week, and each page is checked three weeks later and restored if it slipped.
Google data where you work
Search Console and Analytics feed straight into the dashboard: clicks, search appearances and readers beside every story.
Network links
Sites on the platform can earn relevant links from partner sites in the network: a steady source of outside links.
| Top searches | Clicks | Position |
|---|---|---|
| nfl trade deadline tracker | 6,410 | 2.1 |
| college football rankings week 9 | 4,982 | 3.4 |
| nba power rankings | 3,377 | 4.0 |
| world series mvp odds | 2,145 | 6.8 |
Sample search panel, illustrative numbers.
Lightning fast.
Built to last.
Served from the edge
Pre-built pages delivered from Cloudflare's global network, close to every reader.
Nothing to patch
No WordPress, no plugins, no database to crash. Almost nothing to hack.
Self-healing
The platform watches itself around the clock and fixes problems before anyone notices.
Light images
Every image is sized and compressed automatically, so pages stay quick.
Always on
The site and dashboard stay up even if anything behind the scenes pauses. Work simply waits in line.
Secure by design
Password-free sign-in with one-time email links. Every change saved with its full history.
Proof and partnership
Proven, priced, and painless to switch.
Live sites running on it today, costs you can see, and a move we handle for you.
Proven every day
Live sites. Different dials.
Every site on the platform picks its own mix of people and AI. Point at a site to see where its dial sits.
Manual, hybrid or autopilot
Affordable by design
A full newsroom for less than one freelancer.
You pay for what you use, and you see every dollar. Hosting, security, backups, updates and support are included.
AI cost per story
Under$1.00
Research, writing, checking and the featured image.
Billing
100%Transparent
A live Usage page, one monthly invoice, card payments through Stripe.
Sample usage page, illustrative numbers.
Moving over is easy
We do the move. Your rankings come with you.
Kickoff
Your beat, voice, goals and how much automation you want.
Import the archive
Every article and image, with old links kept or redirected.
Design your site
Your brand, layout and homepage.
Teach your voice
Style rules, bylines and test stories for your approval.
Preview it all
Review the full site before readers see a thing.
Go live
We switch the domain and connect Google.
Ongoing support
Hands-on help through the move and for as long as you are with us.
Your newsroom,
upgraded.
Tell us about your site. We review every request and reply by email to set up a walkthrough of Floe running a live publication.
A product of
